Off-the-shelf CRMs make your team work their way. We build custom CRM software around your workflow, with sales pipelines, automation, clean integrations and reporting your reps will actually use every day.
Trusted by teams worldwide
From a single sales team to a company-wide platform. Six service lines cover every part of planning, building and adopting a custom CRM.
Six engineering disciplines behind every CRM we ship, and the tools we use for each.
Every contact, deal, email, call and note in one clear timeline your whole team can see.
Pipeline stages that match how you really sell, with forecasting and stage automation.
Automate follow-ups, reminders, assignments and approvals so nothing slips through.
Capture, score and nurture leads with email campaigns and smart segmentation.
Connect email, telephony, WhatsApp, ERP, accounting and payments, synced both ways.
Real-time dashboards, forecasts and custom reports, with role-based access and mobile CRM.
A short call and a look at your current sales process and tools shows you exactly where deals leak, what to automate and how a custom CRM would fit. So your first dollar goes toward something your team will actually use.
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A clear, low-risk process that keeps your team in the loop at every step.
We map your sales process, teams, data and tools, then agree a fixed quote.
Data model, pipeline stages, roles and screens designed around your workflow.
We build the CRM and connect your email, telephony and other systems in sprints.
We migrate and clean your data, then test every workflow in a safe sandbox.
Go live with hands-on training, documentation and ongoing support.
Faster deals once pipelines, follow-ups and reminders run on their own.
Less manual data entry means more time selling, every single week.
Deduplicated, validated records your team can finally trust.
Timely follow-ups and full customer history keep clients longer.
Real products, real users, real numbers, across health, mobility, delivery and education.
Mood tracking, guided sessions and personalised wellness plans in a warm, calming experience.
Live driver tracking, surge-aware fare estimation and multi-payment support in a fast, reliable app.
Live order tracking, smart dispatch and route optimisation that cut delivery times across 200+ restaurants.
Coach matching, personalised study plans and adaptive progress tracking for 10K+ students.
Every bullet is something we've actually shipped, not a sales pitch.
Lead-to-close CRMs for agents, brokers and brokerages.
Deal pipelines for services and sales-led teams.
Compliant CRMs for advisors, brokers and lenders.
Patient-friendly CRMs for appointments and follow-up care.
CRMs that connect sales, inventory and orders.
Client CRMs for pipelines, projects and retainers.
“Appther built our student competition app exactly the way we envisioned it: easy registration, smooth judging, and real-time results that keep participants engaged.”
“Building a mental health app means every detail has to be handled with care, and Appther got that from day one. The product feels warm, simple, and genuinely helpful.”
“Appther exceeded every expectation, on time and on budget, and the final product has been instrumental in scaling our business. A rare engineering partner.”
“Implementing an ERP across our operations felt daunting at first, but Appther made the transition seamless. Every department now works off a single source of truth.”
Field notes from real builds. No hype, just what worked and what didn't.
When off-the-shelf wins, and when a custom CRM pays off.
The real reason reps ignore the CRM, and how we solve it.
How we map stages and automation to your real process.
A clear breakdown of what drives CRM cost, and how to scope it.
Walk away from one call with a clear CRM plan, the right pipeline and automation design, a realistic budget range and a delivery timeline. No pitch deck, no obligation.
Tell us how your team sells and what you need to track. No sales pitch, just a straight answer on approach, scope, timeline and cost.
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